Ditron Dental

Twelve directions for the new website.

Each direction is a complete page — navbar, hero, product and science sections, CTA and footer — built with the same real Ditron content so only the design varies. All carry the corporate base color, Pantone 389 (#D5E04D), as fills and accents: on dark surfaces it runs pure, on white it appears as filled shapes with dark ink or as its olive derivative for small text. Open one, scroll it end to end, and judge it as the future ditrondental.com.

Microns.Geist + Geist Mono

01PorcelainClinical minimal

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Near-white surfaces, hairline rules, Pantone 389 fills with dark ink. The micron ruler — a literal measurement scale — structures the page.

Microns.Archivo Expanded + IBM Plex Mono

02TitaniumMachined, engineering-first

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Dark graphite, blueprint grid, spec-sheet tables and a dimensioned SVG drawing of the implant. Speaks to the CNC heritage.

Microns.Sora + Figtree

03OsseoBiotech, science-forward

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Deep teal on white, soft washes, rounded geometry, drifting molecular lattice. Leads with osseointegration and Moleculock™.

Microns.Inter Tight, -0.04em

04GridSwiss typographic

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White, black, Pantone 389. Exposed column rules, indexed navigation, the claim on a lime highlight at poster scale. Typography is the product shot.

Microns.Source Serif 4 + Public Sans

05BoneWarm clinical, chair-side

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Bone-white ground, serif voice, slate-teal accent, arch-curve dividers. Speaks to the clinician’s hands, not the factory floor.

Microns.IBM Plex Sans + Plex Mono

06ModulCatalog-first, spec-driven

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Built around part lookup: SKU chips, an availability matrix as the hero element, search in the navbar. For the site’s real daily job.

Microns.Instrument Serif + Geist Mono

07CinemaBrand film

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The homepage intro video runs full-bleed under a serif voice; the science clips are the content, cut into chapters like a film. Lime as cinematic detail on near-black.

Microns.Anton + IBM Plex Mono

08LabelPackaging / regulatory

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The design language of the box itself: a giant sterile-barrier label as the hero, REF/LOT fields, symbol boxes, barcodes — and Pantone 389 as the printed field it all sits on.

Microns.Manrope + Geist Mono

09MicronScrollytelling scale story

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The page descends four orders of magnitude — hand, thread, surface, seal — with a sticky lime scale bar that shrinks as you scroll. Surface and micro-gap videos play at depth.

The catalog series

Three further directions derived directly from the 2025 print product catalog — its DIN-style typography, one-bold-word headings, edge tabs, dimension tables and studio photography. If the client wants the website to feel like the document their customers already trust, it lives here.